School of Art and Media

BA (Hons) Graphic Communication with Typography

Develop innovative ideas and concepts in response to design briefs, and creatively solve design problems using words and typography. With employers placing great emphasis on graduates having typographic knowledge, you’ll stand out in the job market. Good graphic communication relies on the important relationship between type and imagery... Or maybe type can be the image?

UCAS tariff
280
UCAS course code
W215
Institution code
P60
Duration
3 years
Start date
September 2014
Course type
Full-time, Part-time route available
Location
Plymouth

Key features


Course details

  • Year 1
  • We'll introduce you to the foundations of good communication design and basic design principles, as well as typography and its relationship with imagery. Set briefs will help you engage with conceptual thinking and experimentation, we encourage risk-taking. Take advantage of access to industry-relevant software as well as our letterpress and printmaking studios.
    Core modules
    • GCOM143 Design for Editorial

      Students explore editorial design in relation to graphic communication. Students are encouraged to consider how typography, image and output might play a part in editorial design. Working methodology and conceptual thinking in the context of creating editorial design is developed.

    • GCOM133 Design for Identity

      Students explore identity design in relation to graphic communication. Students are encouraged to consider how typography, image and output might play a part in identity and branding design. Working methodology and conceptual thinking in the context of creating graphic identity is developed.

    • GCOM153 Design for Information

      Students explore information design in relation to graphic communication. Students are encouraged to consider how typography, image and output might play a part in design for information. Working methodology and conceptual thinking in the context of creating design for information is developed.

    • GCOM130 Developing Design Research

      This module develops students¿ awareness of the historical and theoretical context of graphic communication through investigation of design led by ethical issues of concern: culturally, socially and politically.

    • GCOM110 Introduction to Design Research

      This module introduces students to the historical and theoretical context of graphic communication and design.

    • GCOM113 Typography and Image A

      This module introduces students to graphic communication thinking and encourages exploration of both typographic and drawn image based solutions to design problems. Working methodologies are introduced and conceptual thinking is introduced and developed. Awareness of graphic design as a subject is introduced and explored.

    • GCOM123 Typography and Image B

      This module extends graphic communication thinking and encourages exploration of both typographic and photographic image based solutions to design problems. Working methodology and conceptual thinking is further developed. Awareness of graphic design as a subject is extended.

  • Year 2
  • You'll expand your knowledge and confidence of communication design principles and enhance your critical and presentation skills. You’ll undertake work placements, work on live briefs and enter design competitions. You'll explore communication design career interests and have opportunities to study abroad and share your work in the end-of-year exhibition.
    Core modules
    • GCOM210 Design Research Presentation

      This module provides group research meetings and tutorials, culminating in a presentation, representative of the whole group¿s efforts. There is a series of lectures covering a range of historical/contextual topics. The theme of each presentation is an investigation into a particular theme within design history.

    • GCOM213 Designing with Type A

      This module extends and develops students¿ typographic practice gained in stage one. A complex graphic communication problem is answered typographically. Aesthetic understanding of typographic design as well as conceptual communication skill is developed.

    • GCOM253 Looking Forward

      This module synthesizes creative, cognitive and technical skills learned so far in preparation for stage three. A broad range of subjects is given. Students construct a written design brief (including a schedule of work) to reflect their personal aims and ambitions in relation to graphic communication and design (typography, identity, editorial, information).

    Optional modules
    • GCOM233 Communicating Editorial

      This module extends and develops students understanding of editorial design. A complex editorial design problem involving different formats or media is addressed. Aesthetic understanding of editorial design as well as conceptual communication skill is developed.

    • GCOM223 Communicating Identity

      This module extends and develops students understanding of identity and branding. A complex identity/branding design problem involving a range of items is addressed. Aesthetic understanding of identity/branding design as well as conceptual communication skill is developed.

    • GCOM243 Communicating Information

      This module extends and develops students understanding of design for information. A complex information design problem involving different graphic systems or languages is addressed. Aesthetic understanding of design for information as well as conceptual communication skill is developed.

    • GCOM200 Design Negotiated

      The students identifies an appropriate personal learning opportunity. A learning contract (with agreed aims and objectives) is negotiated with a tutor. Students may wish to undertake a work placement, commission, competition brief, professional body entry submission or expand on work undertaken successfully in a previous module.

    • GCOM250 Exchange

    • GCOM255 Exchange Report

      Based on the period spent on exchange, students write a critical evaluation of their educational, cultural and personal experience. This will develop the student¿s ability to write a well-researched, documented, structured report and gain confidence in giving and oral presentation within a seminar context

    • GCOM230 Understanding Communication (design case studies)

      This module incorporates lectures, tutorials and individual research, culminating in an essay which is a study of the work of a practitioner/practitioners of graphic communication

  • Final year
  • In your final year, you’ll undertake self-led study relating to a career in design or postgraduate study. Your major project will reflect your passions and ambitions, and you will produce a dissertation. In addition to the core award, you can choose from three industry-related award options: identity and branding, editorial and publishing or information design. Your work will be shared with the international art and design community at the end of year degree show and D&AD New Blood.
    Core modules
    • GCOM323 Designing with a Theme

      Students are presented with several themes. One is selected for research/development. A brief is constructed (by negotiation with a tutor) that reflects the theme and relates to a chosen subject option, (typography, identity, editorial, information). It must provide an original/ challenging graphic communication task and reflect personal interests/knowledge base.

    • GCOM313 Designing with Type B

      After reflecting on stage two learning experiences, and in relation to chosen aims and subject options (typography, identity, editorial, information) students, by negotiation with the tutor, construct a brief that presents a complex graphic communication problem and relates to personal interests. The problem is expected to be solved typographically.

    • GCOM343 Major Project

      After self-initiated reflection, research and consultation with tutors, a written design brief and schedule of work is presented outlining a complex/substantial graphic communication task. Upon approval, the student undertakes self-directed and negotiated study leading to the production of a major body of work reflecting chosen aims, interests and subject option.

    Optional modules
    • GCOM333 Facing Out

      Looking forward to completion of the programme, students consider professional, employment or postgraduate possibilities that reflect personal aims/ambitions. Personal portfolios are prepared/presented, self-promotion `packages¿ are designed. Investigation of external bodies/ organisations that might benefit portfolio development and/or future learning will be undertaken.

    • GCOM320 The Dissertation

      This module completes the design research undergraduate syllabus with an essay of between 6,500 and 8,500 words, researched and written by each student. Students receive a formal document (Guidelines for Dissertation Writing) and attend an initial lecture, after which they submit a proposal. The student is allocated a tutor for the duration of the module.

    • GCOM340 The Extended Dissertation

      Research of a topic in considerable depth with methodological/conceptual sophistication, using primary/secondary sources to complete a dissertation of critical writing (between 12,000 and 15,000 words). Students receive `Guidelines for Extended Dissertation Writing¿, an initial lecture, after which they submit a proposal. The student is allocated a tutor for the duration.

The modules shown for this course or programme are those being studied by current students, or expected new modules. Modules are subject to change depending on year of entry.

Entry requirements

Academic requirements

UCAS tariff: 280 points
International Baccalaureate: 28 points
GCSE: Mathematics and English Language grade C
Equivalent qualifications may be considered

Non-Academic requirements

An interview and portfolio presentation are required for entry onto this course.

See our interview and portfolio advice for further information. <link>

Fees & funding

Home/EU £9,000 International £11,500

For more information about our fees and funding please visit www.plymouth.ac.uk/money.


How to apply

All applications for undergraduate courses are made through UCAS (Universities and Colleges Admissions Service). 

UCAS will ask for the information contained in the box at the top of this course page including the UCAS course code and the institution code. 

Apply for this course on the UCAS website.

For more information about submitting an application including application deadline dates, please visit the UCAS website.

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Information required by UCAS

Institution code
P60
UCAS code
W215
Campus code
There is no campus code
Application deadline
See UCAS website for deadline dates
Apply now
http://www.ucas.com/apply

Open days

A number of open day events are held each year, welcoming you to the campus to find out more about the University, accommodation, facilities and study opportunities.

Find out more from our open days section or register to come and see us using a short open day registration form.

DREAM with BA (Hons) Graphic Communication with Typography

Being a graphic communicator can be a dream job. The course has enabled students to get work as designers in great places, locally, nationally and internationally.

Find out about where this course could take you

SPEAK with BA (Hons) Graphic Communication with Typography

Enhance your distinct voice by choosing a design industry-related specialism in your final year.

Discover your final year study options

THINK with BA (Hons) Graphic Communication with Typography

With strong links to the University’s research centres and with design research modules embedded into the course, your learning will be shaped by the very latest research and trends.

Discover the course’s relationship with research

Interviews and portfolio advice with BA (Hons) Graphic Communication with Typography

The Graphic Communication with Typography course requires all students to attend an interview at Plymouth University, bringing with them an up-to-date portfolio of work.

Your portfolio should demonstrate originality, depth of learning, evidence of engagement.

Get some hints from the programme lead about your portfolio